ROLEX
AI Overview
Rolex is a world-renowned Swiss luxury watch manufacturer, headquartered in Geneva, known for its legacy of precision, durability, and technological innovation, particularly with the first waterproof wristwatch (Oyster) and self-winding mechanism (Perpetual). Founded by Hans Wilsdorf in 1905, the brand focuses on in-house production, meticulous craftsmanship, and a long-term vision of perpetual excellence, becoming a symbol of prestige, quality, and value retention for collectors worldwide.
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